The objective of the PERA annual conference is to provide an arena for the development and sharing of ideas and experiences conducive to the advancement and improvement of the industry and the individual businesses. The programs are devised to stress the importance of good communication between all levels of the industry as well as the general public; the necessity for continual education in order to remain alert to changing conditions in the international business scene; and the significance of maintaining proper management philosophies which will perpetuate the member companies on a profitable and productive basis.